Search Engine Optimization (SEO) is the footprint for every business. SEO helps your website appear on the search engines when visitors are looking for products/services of interest. The more visibility on your website has on the search engines, the chances are a visitor can become your potential customer; therefore directing more potential customers to your website.
Search engines such as Google, Bing and Yahoo collect information from you site using bots. These bots collect the information and put them into an index for visitors to easily find. At DK Small Business Solutions we can give you all the tools you need to maintain and monitor your own SEO for your WordPress website for as little as $25 per month! We also include video tutorials to help guide you through the process. Click here for more details.
There are many key factors to achieve a high ranking on the search engines. Here are a few:
- Content: You want to have content that pertains to your product and services. Your content should consist of anywhere from 400 – 800 words on your page.
- Focus Keywords: Focus keywords are imperative to the success of your website. Focus words are keywords or phrases that will target you site.
- Backlinks: Having your website linked to other sites can increase your ranking on the search engines. These are links on other sites that will direct visitors to your site. This will increase the traffic to your site.
- Reviews: It is important to have your clients/customers leave feedback/reviews on your search engines (i.e. Google/Yahoo). This displays trust in your products/services as well solidifies you as a professional business.
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